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L o a d i n g . . .

Arvato & Social Media

18 Feb 2013

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To improve and optimise the facilitation of online dialogue with our customers, Arvato uses the Social Media Management Platform from Media Injection. This makes it possible to offer the same quality and efficiency via social media as with traditional customer service via telephone or e-mail.

Using the integrated platform from Media Injection allows Arvato customer service agents to better manage the large volumes of incoming messages on the various channels. Many large companies are struggling to manage this activity, especially in terms of monitoring and safeguarding response time and quality. Arvato customers benefit because they receive a completely integrated customer experience where the service is consistent across all touch points (phone, e-mail, mail and social media), combined with clear reports on performance.

360 degrees social enterprise management platform
In addition to customer service management, the platform also provides options for the management of social media content and campaigns, including the monitoring of online conversations on the Internet. This fully aligns with Arvato's Marketing Services as all relevant components needed to manage and efficiently run a successful social media strategy are brought together in one convenient dashboard. This allows Arvato to efficiently manage its customer’s webcare and communications, and acquire insight into performance. Dynamic and real-time reporting allows performance to be optimised for even better customer service.

‘The options provided by Media Injection and our own marketing and customer services bridge the gap between marketing and service. In a world where consumers fully expect a company to present a unified front, this new platform facilitates the removal of hassles even more for customer end processes,’ said Marceline Beijer, CEO Arvato Benelux.

About Arvato;
Outsourcing partner Arvato is a leading provider of effective solutions in the areas of Customer Services, Credit Management Services, Marketing & Data Services and International Supply Chain Management for markets in Europe and outside Europe.

Arvato has a first-class network of more than 37,000 employees working in 35 countries worldwide. In the Netherlands, Arvato has locations in Abcoude, Amstelveen, Venlo, and Venray.

Arvato is part of Arvato AG, the media service provider of Bertelsmann AG, one of the largest international media groups. Other well-known Bertelsmann companies in the Netherlands are RTL Nederland and G+J Uitgeverij.

For more information: or contact
Jeroen van den Berg via +31 (0)88 88 78 888
or via e-mail:

About Media Injection;
A European provider of social media software & services that optimises the efficiency, productivity and performance of social enterprises.

The Social Enterprise Management Platform is an integrated solution that can be used throughout the organisation to implement a social media strategy. Using social media intelligence, companies are better able to manage the rapidly changing communications between companies and customers.

Media Injection works for many European Top 100 companies and has offices in Amsterdam and Düsseldorf.

For more information: or
contact Ralph van Hooijdonk via telephone number
+31 621115997 or via mail:

© Arvato Benelux: a Bertelsmann company - Designed and Developed by Harver